NetBooks to WorkingPoint

Responsibilty: Site Design. Application Design. Corporate Site Redesign.
Special Features: Product Tour. SiFr font technology.

WorkingPoint is an online bookkeeping application for small businesses. My initial task was to work with the UI Design team to create the look and feel of the NetBooks application (rebranded as WorkingPoint.com) . Next, we turned to updating Netbooks.com. This was the flagship site and access portal for the Netbooks online business application. The client requested a corporate site that supported the Netbooks brand yet was not easily confused with the Netbooks application design. The application could be accessed via the website so a new look and feel was required to separate the two experiences. Once Netbooks was rebranded as WorkingPoint another new approach was needed for the corporate website. A new logo was developed and I was again tasked with designing a site that visually tied all of the new branding & application efforts into a smooth user experience. As the design lead of the WorkPoint application I was able to bring some subtle application elements into the design of the corporate site to visually bring everything together.